By Jackson Nzuli.
Television (TV) is a telecommunication medium
used for transmitting moving images in two or three dimensions and sound. At times, when one is watching an
action in a TV, he/she forget the TV and moves with the images in the
Television. This is called immediacy in new media.
Take for
instance, when one is watching football, he may find himself kicking and acting just like the players
in the television.
In this case, the viewer has
forgotten the medium (The TV) and will be active in the match just like the
players and the audience live at the game.

When a
viewer views a boxing contest, he may find himself restless on the couch he
sits. He or she forgets everything around, the TV and gets into the real
contest.

I had a friend
who used to shed tears we were watching the Nigerian Blood Sisters Movie. He could always get himself inside
the situation of the movie and feel like he was the one undergoing the challenges
in the movie. He could forget the people around him. At times, I could hear him
abuse the characters in the movie. This is an example of immediacy in new
media.
The situation
whereby the user of the medium forgets the medium and concentrates on the content
is called immediacy. Immediacy makes the interface/ medium to be interface less.
This is called an interface less interface.